What is Affiliate Marketing?

Hello readers,

I am back with a great post "What is Affiliate Marketing?"

So Lets Start learn about affiliate marketing:-

Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online.

See This Pic and You Will understand

There are a number of forms which promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.

Other variations on this are where you earn an amount for referring a visitor who takes some kind of action – for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.

Commissions are often a percentage of a sale but can also be a fixed amount per conversion.

Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a ‘coupon code’ for their readers to use that helps to track conversions.

• Advertisers often prefer affiliate marketing as a way to promote their products because they know they’ll only need to pay for the advertising when there’s a conversion. I knew when I started this affiliate program that while I’d earn less for each sale that having a network of affiliates promoting it would almost certainly increase overall sales levels.
• Publishers often prefer affiliate marketing because if they find a product that is relevant to their niche that earnings can go well in excess of any cost per click or cost per impression advertising campaign.

Why Affiliate Marketing Can Work Well on Blogs

Affiliate marketing isn’t the only way to make money from blogs and it won’t suit every blog/blogger (more on this below) but there are a few reasons why it can be profitable in our medium. Perhaps the biggest of these reasons is that affiliate marketing seems to work best when there’s a relationship with trust between the publisher and their readership.

I’ve found that as this trust deepens that readers are more likely to follow the recommendations that a blogger makes.

Of course this can also be a negative with affiliate marketing – promote the wrong product and trust can be broken (more on this below).

Affiliate Marketing – Easy Money?

While affiliate marketing can be incredibly lucrative it is important to know that affiliate marketing is not easy money. Most people who try it make very little as it relies upon numerous factors including:

• traffic (high traffic helps a lot)
• finding relevant products
• finding quality products
• building trust with your readers
• having a readership who is in a ‘buying mood’
• you being able to write good sales copy (and more)

There’s also some risk associated with affiliate marketing in that if you push too hard or promote products of a low quality you can actually burn readers and hurt your reputation and brand.

It’s also worth noting that affiliate marketing doesn’t work on all blogs. Some blogs are on topics where it is hard to find products to promote – other blogs attract audiences who are not in a buying frame of mind and for other blogs it just doesn’t fit with the blogger’s style or approach.

Tomorrow I want to continue the focus upon affiliate marketing with another post – this one on how to find affiliate products to promote.

Thanks For Reading...

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